Tourism Visit Maldives / tourism United Kingdom Impact 7.0/10 3 min read

Visit Maldives partners with Gold Medal for campaign targeting UK luxury market

Visit Maldives Corporation (VMC) has partnered with UK tour operator Gold Medal for a joint marketing campaign targeting the UK luxury market. The campaign, signed on May 29, 2026, runs until July 31, 2026. It includes trade-focused initiatives and a luxury segment with microsite and rewards program. VMC and Gold Medal use a 1:1 matched funding model. The UK is the third-largest source market for Maldives in 2026, with 80,881 arrivals (8.7% share) as of June 4.

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Sun English Edition

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Published

Jun 21, 2026

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📋 Story Brief

Visit Maldives Corporation (VMC) has partnered with UK tour operator Gold Medal for a joint marketing campaign targeting the UK luxury market. The campaign, signed on May 29, 2026, runs until July 31, 2026. It includes trade-focused initiatives and a luxury segment with microsite and rewards program. VMC and Gold Medal use a 1:1 matched funding model. The UK is the third-largest source market for Maldives in 2026, with 80,881 arrivals (8.7% share) as of June 4.

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