Minister Zameer Highlights Partnerships as Key to Sustaining Maldives’ Tourism Success

Finance Minister Moosa Zameer, speaking at the relaunch of the Experience Maldives campaign on September 27, 2025, emphasized the importance of partnerships for sustaining tourism success. The campaign is a collaboration between Bank of Maldives (BML) and American Express. Zameer noted that tourism sustains livelihoods and drives investment. The refreshed programme will run for two years, targeting premium travelers, generating demand during shoulder periods, encouraging longer stays, and boosting ancillary spending. BML has been the exclusive issuer and acquirer for American Express in the Maldives for over two decades. The Minister reaffirmed government commitment to working with Visit Maldives Corporation, MATI, and the private sector.

Finance Minister Moosa Zameer, speaking at the relaunch of the Experience Maldives campaign on September 27, 2025, emphasized the importance of partnerships for sustaining tourism success. The campaign is a collaboration between Bank of Maldives (BML) and American Express. Zameer noted that tourism sustains livelihoods and drives investment. The refreshed programme will run for two years, targeting premium travelers, generating demand during shoulder periods, encouraging longer stays, and boosting ancillary spending. BML has been the exclusive issuer and acquirer for American Express in the Maldives for over two decades. The Minister reaffirmed government commitment to working with Visit Maldives Corporation, MATI, and the private sector.

Finance Minister Moosa Zameer, speaking at the relaunch of the Experience Maldives campaign on September 27, 2025, emphasized the importance of partnerships for sustaining tourism success. The campaign is a collaboration between Bank of Maldives (BML) and American Express. Zameer noted that tourism sustains livelihoods and drives investment. The refreshed programme will run for two years, targeting premium travelers, generating demand during shoulder periods, encouraging longer stays, and boosting ancillary spending. BML has been the exclusive issuer and acquirer for American Express in the Maldives for over two decades. The Minister reaffirmed government commitment to working with Visit Maldives Corporation, MATI, and the private sector.

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