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Tourism tourism Dubai Impact 6.0/10 2 min read
Visit Maldives and Liverpool FC Take Over Dubai Taxis for Arabian Travel Market 2025

Visit Maldives and Liverpool FC Take Over Dubai Taxis for Arabian Travel Market 2025

The Maldives, through the Maldives Marketing and Public Relations Corporation (MMPRC) and its Visit Maldives brand, has partnered with Liverpool Football Club (LFC) for a marketing campaign at the Arabian Travel Market (ATM) 2025. Dubai taxis have been wrapped with Maldivian and LFC imagery, and an immersive LFC-themed zone is set up at the ATM venue. The campaign aims to attract Middle Eastern travelers, projecting over 100,000 additional tourists and $100 million in revenue in 2025. CEO Ibrahim Shiuree highlighted the partnership's goal to inspire millions of fans.

The Maldives, through the Maldives Marketing and Public Relations Corporation (MMPRC) and its Visit Maldives brand, has partnered with Liverpool Football Club (LFC) for a marketing campaign at the Arabian Travel Market (ATM) 2025. Dubai taxis have been wrapped with Maldivian and LFC imagery, and an immersive LFC-themed zone is set up at the ATM venue. The campaign aims to attract Middle Eastern travelers, projecting over 100,000 additional tourists and $100 million in revenue in 2025. CEO Ibrahim Shiuree highlighted the partnership's goal to inspire millions of fans.

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The Standard

Published

Apr 26, 2025

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The Maldives, through the Maldives Marketing and Public Relations Corporation (MMPRC) and its Visit Maldives brand, has partnered with Liverpool Football Club (LFC) for a marketing campaign at the Arabian Travel Market (ATM) 2025. Dubai taxis have been wrapped with Maldivian and LFC imagery, and an immersive LFC-themed zone is set up at the ATM venue. The campaign aims to attract Middle Eastern travelers, projecting over 100,000 additional tourists and $100 million in revenue in 2025. CEO Ibrahim Shiuree highlighted the partnership's goal to inspire millions of fans.

This story involves 1 source and may affect public understanding of tourism.

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Focus: Visit Maldives and Liverpool FC Take Over Dubai Taxis for Arabian Travel Market 2025

Unique detail: Visit Maldives and Liverpool FC Take Over Dubai Taxis for Ar...

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