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Tourism advertising / tourism Maldives Impact 4.0/10 2 min read
Maldives unveils striking London taxi campaign to highlight presence at WTM London 2025.

Maldives unveils striking London taxi campaign to highlight presence at WTM London 2025.

The Visit Maldives Corporation (VMC) launched a taxi advertising campaign in central London ahead of World Travel Market London 2025 (Nov 4-6). 100 London taxis are wrapped in island visuals, with 40 supersides, featuring five resort partners: Kandima Maldives, Universal Resorts, Kaimoo Resorts and Hotels, Brennia Kotte Faru, and Riu Atoll and Riu Palace Maldivas. VMC CEO Ibrahim Shiuree said the campaign aligns destination visibility with the trade show. At WTM, VMC will have a 650 m² stand with 160 professionals from 70 companies. The UK is a key market, with over 125,000 arrivals in 2024.

The Visit Maldives Corporation (VMC) launched a taxi advertising campaign in central London ahead of World Travel Market London 2025 (Nov 4-6). 100 London taxis are wrapped in island visuals, with 40 supersides, featuring five resort partners: Kandima Maldives, Universal Resorts, Kaimoo Resorts and Hotels, Brennia Kotte Faru, and Riu Atoll and Riu Palace Maldivas. VMC CEO Ibrahim Shiuree said the campaign aligns destination visibility with the trade show. At WTM, VMC will have a 650 m² stand with 160 professionals from 70 companies. The UK is a key market, with over 125,000 arrivals in 2024.

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The Standard

Published

Nov 3, 2025

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The Visit Maldives Corporation (VMC) launched a taxi advertising campaign in central London ahead of World Travel Market London 2025 (Nov 4-6). 100 London taxis are wrapped in island visuals, with 40 supersides, featuring five resort partners: Kandima Maldives, Universal Resorts, Kaimoo Resorts and Hotels, Brennia Kotte Faru, and Riu Atoll and Riu Palace Maldivas. VMC CEO Ibrahim Shiuree said the campaign aligns destination visibility with the trade show. At WTM, VMC will have a 650 m² stand with 160 professionals from 70 companies. The UK is a key market, with over 125,000 arrivals in 2024.

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