Maldives to Intensify Tourism Promotion in China at ITB China 2024

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced strategic tourism promotion activities to enhance the Maldives' appeal in the Chinese market, aiming to reinstate China as the leading source of tourist arrivals. The MMPRC will represent the Maldives at ITB China 2024, a B2B trade show from 27 to 29 May 2024 in Shanghai. A call for expressions of interest has been issued to travel companies and stakeholders, with a deadline of 21 January 2024. Prior to the pandemic, China was the largest tourism market. The government seeks to increase Chinese tourist arrivals to 40% of pre-pandemic levels. Minister of Tourism Ibrahim Faisal stated that negotiations with airlines are underway to boost promotions. In 2023, the Maldives welcomed over 172,163 tourists from China, making it a top three source market.

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced strategic tourism promotion activities to enhance the Maldives' appeal in the Chinese market, aiming to reinstate China as the leading source of tourist arrivals. The MMPRC will represent the Maldives at ITB China 2024, a B2B trade show from 27 to 29 May 2024 in Shanghai. A call for expressions of interest has been issued to travel companies and stakeholders, with a deadline of 21 January 2024. Prior to the pandemic, China was the largest tourism market. The government seeks to increase Chinese tourist arrivals to 40% of pre-pandemic levels. Minister of Tourism Ibrahim Faisal stated that negotiations with airlines are underway to boost promotions. In 2023, the Maldives welcomed over 172,163 tourists from China, making it a top three source market.

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced strategic tourism promotion activities to enhance the Maldives' appeal in the Chinese market, aiming to reinstate China as the leading source of tourist arrivals. The MMPRC will represent the Maldives at ITB China 2024, a B2B trade show from 27 to 29 May 2024 in Shanghai. A call for expressions of interest has been issued to travel companies and stakeholders, with a deadline of 21 January 2024. Prior to the pandemic, China was the largest tourism market. The government seeks to increase Chinese tourist arrivals to 40% of pre-pandemic levels. Minister of Tourism Ibrahim Faisal stated that negotiations with airlines are underway to boost promotions. In 2023, the Maldives welcomed over 172,163 tourists from China, making it a top three source market.

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