Empty seats during South Korea-Czech Republic World Cup match raise questions over pricing strategy
The World Cup match between South Korea and the Czech Republic in Guadalajara on June 11, 2026, saw an attendance of 44,985, but many empty seats, raising questions about FIFA's ticket pricing strategy. Fans criticized high prices, while FIFA President Gianni Infantino defended them. Football Supporters Europe (FSE) noted a fivefold increase in ticket prices compared to the 2022 World Cup. South Korea won 2-1.