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Maldives Launches Social Media Campaign to Woo Chinese Travellers
MMPRC/Visit Maldives launched a social media marketing campaign on Weibo and WeChat targeting the Chinese market, running from March through May, comprising 45 original posts and 12 articles plus a free-holiday lucky draw with an estimated reach of 1.4 million users. China accounted for 16.7% of arrivals (284,029) before 2020 and had risen to 6th top source market with 30,353 arrivals (4.4% share) as of April 29, 2023 after direct flights resumed in January 2023.
Sources1carried itMR1 of 19 news outlets we monitor
Figures11as written, with their sentences
One outlet so far Only Maldives Republic has reported this among the sources we monitor. A gap in what we monitor, not proof that others did not report it.
How the reporting differs
one source so far
Maldives RepublicNews outlet
Maldives Launches Social Media Campaign to Woo Chinese Travellers
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Figures in these reports
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45 postsoriginal posts in campaignMaldives RepublicThe campaign consists of 45 original posts and 12 articles on the Visit Maldives handles for Weibo and WeChat.
Word for word from the report in Maldives Republic. Open the report
12 articlesarticles in campaignMaldives RepublicThe campaign consists of 45 original posts and 12 articles on the Visit Maldives handles for Weibo and WeChat.
Word for word from the report in Maldives Republic. Open the report
1.4 million usersestimated reach of lucky winner campaignMaldives Republica special campaign has been designed to give lucky winners a free holiday, with an estimated reach of 1.4 million users.
Word for word from the report in Maldives Republic. Open the report
1.17 billionWeChat monthly active usersMaldives RepublicWith WeChat boasting 1.17 billion monthly active users and Weibo following closely with 530 million monthly active users
Word for word from the report in Maldives Republic. Open the report
530 millionWeibo monthly active usersMaldives RepublicWith WeChat boasting 1.17 billion monthly active users and Weibo following closely with 530 million monthly active users, these two platforms dominate the Chinese social media landscape.
Word for word from the report in Maldives Republic. Open the report
17 campaignsprevious campaigns on WeChat and Weibo targeting Chinese marketMaldives RepublicMMPRC has previously conducted 17 successful campaigns targeting the Chinese market on WeChat and Weibo.
Word for word from the report in Maldives Republic. Open the report
16.7%Chinese share of Maldives tourist arrivalsMaldives RepublicBefore 2020, the Chinese market was a significant contributor to tourist arrivals in the Maldives, accounting for 16.7% with 284,029 arrivals.
Word for word from the report in Maldives Republic. Open the report
284,029 arrivalsChinese tourist arrivals to MaldivesMaldives RepublicBefore 2020, the Chinese market was a significant contributor to tourist arrivals in the Maldives, accounting for 16.7% with 284,029 arrivals.
Word for word from the report in Maldives Republic. Open the report
30,353 arrivalsChinese tourist arrivals to MaldivesMaldives RepublicChina has quickly risen to become the 6th top source market, with 30,353 arrivals (4.4% market share) as of April 29, 2023.
Word for word from the report in Maldives Republic. Open the report
4.4%Chinese market share of tourist arrivalsMaldives RepublicChina has quickly risen to become the 6th top source market, with 30,353 arrivals (4.4% market share) as of April 29, 2023.
Word for word from the report in Maldives Republic. Open the report
1 more figure
6thsource market ranking of ChinaMaldives RepublicChina has quickly risen to become the 6th top source market, with 30,353 arrivals (4.4% market share) as of April 29, 2023.
Word for word from the report in Maldives Republic. Open the report