Search the news
Meet Viyu Ask about the news

Hi, I'm Viyu. Ask me about the stories collected here. I answer only from them, with numbered links to the outlets that published them, and I say so when they do not cover it.

Terms & Legal

Today
Story

MMPRC, TravelBag Join Forces to Promote Maldives in UK

MMPRC (Visit Maldives) and TravelBag (DNATA UK) launched a joint marketing campaign in May 2023 running through April 2024 to promote the Maldives in the UK, targeting reach of over 2.5 million individuals. The article notes the UK is the Maldives' third largest source market, with 85,884 UK-route tourists so far in 2023 and 179,309 arrivals in 2022, up 185.6%.

Ask Viyu about this story Report a mistake

What are the key figures?

Sources 1carried it 1 of 19 news outlets we monitor
Figures6as written, with their sentences

One outlet so far Only Maldives Republic has reported this among the sources we monitor. A gap in what we monitor, not proof that others did not report it.

What happened

in order; days are read from the reports' words and dates
  1. Sun 16 Jul
    The Maldives welcomed its one-millionth tourist for 2023, a family of three from the United Kingdom arriving via British Airways, with a gr… 16 July only Maldives Republic A significant milestone was celebrated on 16 July, when the Maldives welcomed its one-millionth tourist for 2023 – a family of three from the United Kingdom, who arrived via British Airways. A grand ceremony was held at Velana International Airport (VIA) to celebrate the occasion.

    Word for word from the report in Maldives Republic. Open the report

How the reporting differs

one source so far

Nothing to compare yet. If another monitored source reports it, its headline appears beside this one.

Figures in these reports

as written, with the sentence they come from
  • over 2.5 million Target individuals to be reached by the joint marketing campaign Maldives Republic MMPRC plans to leverage various online platforms, particularly social media, as well as print channels to reach an ambitious target of over 2.5 million individuals.

    Word for word from the report in Maldives Republic. Open the report

  • approximately 95% TravelBag customers reportedly preferring offline bookings through retail stores and call centres Maldives Republic cater to a discerning audience, with approximately 95% of their customers reportedly preferring offline bookings through retail stores and call centres.

    Word for word from the report in Maldives Republic. Open the report

  • 85,884 tourists Tourists welcomed through the UK route Maldives Republic So far this year, the Maldives has welcomed 85,884 tourists through the UK route, accounting for 8.4% of market share.

    Word for word from the report in Maldives Republic. Open the report

  • 8.4% UK market share of Maldives tourists Maldives Republic So far this year, the Maldives has welcomed 85,884 tourists through the UK route, accounting for 8.4% of market share.

    Word for word from the report in Maldives Republic. Open the report

  • 185.6% Increase in UK market arrivals Maldives Republic In 2022, the UK market witnessed a remarkable 185.6% increase in arrivals, with 179,309 visitors.

    Word for word from the report in Maldives Republic. Open the report

  • 179,309 visitors UK visitors to the Maldives Maldives Republic In 2022, the UK market witnessed a remarkable 185.6% increase in arrivals, with 179,309 visitors.

    Word for word from the report in Maldives Republic. Open the report

Subjects

sectors and approved topics, alphabetical
Tourism & hospitality

Named in these reports

alphabetical
Maldives Marketing and Public Relations Corporation (MMPRC)/Visit MaldivesTravelBag (DNATA UK)