The Housing Development Corporation (HDC) will stop using the 'Urbanco' brand name it adopted on 1 April 2023, announcing the decision on Thursday and removing the branding from its communications and assets. HDC had estimated the original rebrand launch cost at MVR 1.7 million.
One outlet so far Only Maldives Republic has reported this among the sources we monitor. A gap in what we monitor, not proof that others did not report it.
However, according to local media sources, HDC will announce their decision to side-step the expensive brand name on Thursday and subsequently remove the ‘Urbanco’ branding from all company communications and assets.
Word for word from the report in Maldives Republic. Open the report
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At the time, HDC estimated the complete cost of the new brand launch at MVR 1.7 million.
Word for word from the report in Maldives Republic. Open the report