Apple has begun taking preorders for its Vision Pro headset at US$3,499, with the U.S. release scheduled for 2 February, marking its first new product category since the Apple Watch in 2015. Analysts expect modest near-term sales, with UBS estimating about $1.4 billion in 2024 revenue from roughly 400,000 units versus Apple's US$43.81 billion iPhone revenue in the fiscal fourth quarter.
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Apple has initiated preorders for its highly anticipated Vision Pro headset, priced at US$3,499, with the U.S. release scheduled for 2 February.
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The entry-level Vision Pro, equipped with 256GB of storage and the M2 chip found in select Macs, is priced at US$3,499.
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Apple offers a 512GB model for US$3,699 and a 1TB variant for US$3,899.
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Additionally, Apple offers a 512GB model for US$3,699 and a 1TB variant for US$3,899.
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UBS' David Vogt estimates potential revenue of approximately $1.4 billion for Apple in 2024 if around 400,000 units are shipped.
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UBS' David Vogt estimates potential revenue of approximately $1.4 billion for Apple in 2024 if around 400,000 units are shipped.
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In comparison, Apple's iPhone revenue in the fiscal fourth quarter alone amounted to US$43.81 billion.
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The company is also facilitating a 12-month financing plan, where the US$3,499 model equates to US$291.58 per month.
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Prescription lens inserts are available for purchase at US$149.
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The entry-level Vision Pro, equipped with 256GB of storage and the M2 chip found in select Macs, is priced at US$3,499.
Word for word from the report in Maldives Republic. Open the report
The company is also facilitating a 12-month financing plan, where the US$3,499 model equates to US$291.58 per month.
Word for word from the report in Maldives Republic. Open the report
Apple has initiated preorders for its highly anticipated Vision Pro headset, priced at US$3,499, with the U.S. release scheduled for 2 February.
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Apple unveiled the Vision Pro at its Worldwide Developers Conference in 2023.
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