Advisor to the President on Tourism Development Mohamed Khaleel said the Maldives is earning less tourism revenue despite higher arrivals this year, because many visitors are offered discounted rates. Tourism Minister Ibrahim Faisal said the administration aims to raise low-season tourism income by 15 to 20 percent next year.
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Even a 5 percent rise in arrivals cannot compensate for the revenue lost due to discounted rates, he elaborated.
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Khaleel highlighted that offering services at discounted rates—such as providing a $100 service for $80—reduces the tax base.
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The administration aims to increase low-season tourism income by 15 to 20 percent next year compared to the current year, he said.
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Speaking to reporters at the close of the “Welcome India” tourism promotion roadshows organised by the Maldives Marketing and Public Relations Corporation (MMPRC), Khaleel highlighted the need to address this revenue gap.
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