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President Muizzu’s Vision Goes Global: Maldives to Launch Major Tourism Campaign with Liverpool FC This April
The Maldives Marketing and Public Relations Corporation (Visit Maldives) will launch a co-branded tourism campaign with Liverpool Football Club on April 2, 2025, during Liverpool's home match against Everton at Anfield. The partnership includes a three-month UK marketing push and projections of over 100,000 additional visitors and USD 100 million in tourism revenue in 2025, against an investment of about USD 2.5 million.
Sources1carried itTS1 of 19 news outlets we monitor
Figures8as written, with their sentences
One outlet so far Only The Standard has reported this among the sources we monitor. A gap in what we monitor, not proof that others did not report it.
What happened
in order; days are read from the reports' words and dates
Wed 2 AprLaunch of the Visit Maldives and Liverpool FC co-branded campaign, with Visit Maldives branding on LED boards during Liverpool's Premier Le…Anfield StadiumApril 2, 2025only The StandardThe campaign's official launch is scheduled for April 2, 2025, during Liverpool's Premier League home match against Everton at Anfield Stadium. Fans will witness Visit Maldives' branding prominently displayed on LED boards, marking the initiation of this high-impact partnership.
Word for word from the report in The Standard. Open the report
How the reporting differs
one source so far
The StandardNews outlet
President Muizzu’s Vision Goes Global: Maldives to Launch Major Tourism Campaign with Liverpool FC This April
Nothing to compare yet. If another monitored source reports it, its headline appears beside this one.
Figures in these reports
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Over 100London taxis featuring Maldives imageryThe StandardOver 100 London taxis will feature captivating Maldives imagery, complemented by advertisements on buses, the London Underground, major airports, and business class lounges.
Word for word from the report in The Standard. Open the report
76 millionEstimated individuals reached by the campaignThe StandardThese efforts aim to reach an estimated 76 million individuals, reinforcing the Maldives' reputation as a premier luxury travel destination.
Word for word from the report in The Standard. Open the report
316 clubsOfficial LFC Supporters ClubsThe StandardWith 316 official LFC Supporters Clubs spanning 100 countries, this collaboration is poised to generate significant global exposure for the Maldives.
Word for word from the report in The Standard. Open the report
100 countriesCountries spanned by LFC Supporters ClubsThe StandardWith 316 official LFC Supporters Clubs spanning 100 countries, this collaboration is poised to generate significant global exposure for the Maldives.
Word for word from the report in The Standard. Open the report
over 100,000Additional visitors attractedThe StandardThe collaboration is expected to attract over 100,000 additional visitors to the Maldives in 2025, generating an estimated USD 100 million in tourism revenue.
Word for word from the report in The Standard. Open the report
USD 100 millionEstimated tourism revenueThe StandardThe collaboration is expected to attract over 100,000 additional visitors to the Maldives in 2025, generating an estimated USD 100 million in tourism revenue.
Word for word from the report in The Standard. Open the report
approximately USD 2.5 millionTotal investment in the partnershipThe StandardWith a total investment of approximately USD 2.5 million, the anticipated return on investment exceeds 20 times the initial expenditure annually.
Word for word from the report in The Standard. Open the report
exceeds 20 timesAnticipated return on investmentThe StandardWith a total investment of approximately USD 2.5 million, the anticipated return on investment exceeds 20 times the initial expenditure annually.
Word for word from the report in The Standard. Open the report
