Visit Maldives has partnered with Liverpool Football Club for a marketing campaign at Arabian Travel Market 2025, wrapping Dubai's green taxis in Maldives and LFC imagery and building an LFC-themed exhibition stand. The collaboration by MMPRC targets the Middle Eastern market and is projected to bring over 100,000 additional tourists and about $100 million in tourism revenue in 2025.
One outlet so far Only The Standard has reported this among the sources we monitor. A gap in what we monitor, not proof that others did not report it.
Football and travel bring people together, creating unforgettable moments.
Through this partnership, we aim to inspire millions of fans to experience the Maldives – a destination where dreams become reality.
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The partnership is projected to bring over 100,000 additional tourists to the Maldives in 2025
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As part of the campaign, Dubai’s iconic green taxis have been transformed into moving billboards, adorned with stunning visuals of Maldivian landscapes alongside images of LFC stars. The taxi wraps, featuring Arabic messaging, are designed to resonate with local audiences and will be on display throughout April and May
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The ATM 2025 has been designated as the flagship fair of the year by Visit Maldives, underscoring its strategic importance.
Word for word from the report in The Standard. Open the report