Minister of Finance and Planning Moosa Zameer addressed the relaunch of the Experience Maldives campaign on September 27, 2025, held with Bank of Maldives and American Express, stressing partnerships in sustaining the Maldives' luxury tourism position. He said the refreshed two-year programme would target premium travellers, generate shoulder-period demand and boost ancillary spending.
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He was speaking as Chief Guest at the relaunch of the Experience Maldives campaign, held in collaboration with Bank of Maldives (BML) and American Express, on September 27, 2025.
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Experience Maldives helps us achieve this by targeting premium travellers with compelling offers, while supporting operators across resorts, guesthouses, liveaboards, and local merchants
Partnerships are the engine of progress. The alignment we see tonight—between a national bank, a global payments leader, government agencies, industry associations, and businesses—is how we deliver sustainable growth,
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