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News tourism promotion / ITB China China Impact 6.0/10 2 min read
MMPRC Leads Strong Maldivian Presence at ITB China 2024

MMPRC Leads Strong Maldivian Presence at ITB China 2024

The Maldives Marketing and Public Relations Corporation (MMPRC) led a delegation of over 100 representatives from the Maldives tourism sector at ITB China 2024, a B2B trade show held from 27 to 29 May at the Shanghai World Expo Exhibition and Convention Centre. The delegation promoted 45 tourism establishments, with the Maldives participating as an Official Partner Destination, showcasing Maldivian cuisine. China is the principal source market, with over 95,000 Chinese tourists visiting the Maldives since the start of the year, accounting for 11% of total arrivals. MMPRC has been actively forging partnerships with airlines and executing marketing campaigns.

The Maldives Marketing and Public Relations Corporation (MMPRC) led a delegation of over 100 representatives from the Maldives tourism sector at ITB China 2024, a B2B trade show held from 27 to 29 May at the Shanghai World Expo Exhibition and Convention Centre. The delegation promoted 45 tourism establishments, with the Maldives participating as an Official Partner Destination, showcasing Maldivian cuisine. China is the principal source market, with over 95,000 Chinese tourists visiting the Maldives since the start of the year, accounting for 11% of total arrivals. MMPRC has been actively forging partnerships with airlines and executing marketing campaigns.

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Maldives Republic

Published

May 27, 2024

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The Maldives Marketing and Public Relations Corporation (MMPRC) led a delegation of over 100 representatives from the Maldives tourism sector at ITB China 2024, a B2B trade show held from 27 to 29 May at the Shanghai World Expo Exhibition and Convention Centre. The delegation promoted 45 tourism establishments, with the Maldives participating as an Official Partner Destination, showcasing Maldivian cuisine. China is the principal source market, with over 95,000 Chinese tourists visiting the Maldives since the start of the year, accounting for 11% of total arrivals. MMPRC has been actively forging partnerships with airlines and executing marketing campaigns.

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