Maldives Renames State Tourism Promotion Firm as Visit Maldives Corporation
President Mohamed Muizzu renamed the Maldives Marketing and Public Relations Corporation Limited (MMPRC) to Visit Maldives Corporation Limited via a presidential decree under Act No. 19/2025. The change aims to enhance tourism promotion efforts. The company's mandate is to promote the Maldives as a world-class tourist destination through sustainable marketing. The rebranding comes amid growing regional competition and shifting travel trends. Tourism is central to the Maldives economy.
President Mohamed Muizzu renamed the Maldives Marketing and Public Relations Corporation Limited (MMPRC) to Visit Maldives Corporation Limited via a presidential decree under Act No. 19/2025. The change aims to enhance tourism promotion efforts. The company's mandate is to promote the Maldives as a world-class tourist destination through sustainable marketing. The rebranding comes amid growing regional competition and shifting travel trends. Tourism is central to the Maldives economy.
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President Mohamed Muizzu renamed the Maldives Marketing and Public Relations Corporation Limited (MMPRC) to Visit Maldives Corporation Limited via a presidential decree under Act No. 19/2025. The change aims to enhance tourism promotion efforts. The company's mandate is to promote the Maldives as a world-class tourist destination through sustainable marketing. The rebranding comes amid growing regional competition and shifting travel trends. Tourism is central to the Maldives economy.
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