Health health / regulation Maldives Impact 4.0/10 1 min read

Clarification on Food Advertising Regulations: Ministry Addresses Social Media Concerns

The Ministry of Health clarified that social media posts merely indicating food service availability are not advertisements under the Food Advertising Regulation effective February 20, 2025. However, posts using superlatives or comparisons require prior approval from the Maldives Food and Drug Authority (MFDA) via the Dhirithi portal. Non-compliance risks a fine of MVR 10,000. Approved ads are valid for three years; modifications need new approval. The clarification aims to balance regulation with small business realities.

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Mar 2, 2025

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The Ministry of Health clarified that social media posts merely indicating food service availability are not advertisements under the Food Advertising Regulation effective February 20, 2025. However, posts using superlatives or comparisons require prior approval from the Maldives Food and Drug Authority (MFDA) via the Dhirithi portal. Non-compliance risks a fine of MVR 10,000. Approved ads are valid for three years; modifications need new approval. The clarification aims to balance regulation with small business realities.

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