President Muizzu’s Vision Goes Global: Maldives to Launch Major Tourism Campaign with Liverpool FC This April

The Maldives Marketing and Public Relations Corporation (MMPRC), operating as Visit Maldives, will launch a co-branded campaign with Liverpool Football Club (LFC) in April 2025. The campaign designates the Maldives as LFC's Official Tourist Destination Partner. The official launch is on April 2, 2025, during Liverpool's Premier League home match against Everton at Anfield Stadium. The campaign includes a three-month marketing effort across the UK, with over 100 London taxis displaying Maldives imagery, plus ads on buses, the London Underground, airports, and business class lounges, aiming to reach 76 million people. Visit Maldives will also engage LFC Supporters Clubs in Europe, the Middle East, India, and China. The partnership is expected to attract over 100,000 additional visitors in 2025, generating USD 100 million in tourism revenue from a USD 2.5 million investment, yielding over 20x return annually. This aligns with President Muizzu's vision to diversify tourism.

The Maldives Marketing and Public Relations Corporation (MMPRC), operating as Visit Maldives, will launch a co-branded campaign with Liverpool Football Club (LFC) in April 2025. The campaign designates the Maldives as LFC's Official Tourist Destination Partner. The official launch is on April 2, 2025, during Liverpool's Premier League home match against Everton at Anfield Stadium. The campaign includes a three-month marketing effort across the UK, with over 100 London taxis displaying Maldives imagery, plus ads on buses, the London Underground, airports, and business class lounges, aiming to reach 76 million people. Visit Maldives will also engage LFC Supporters Clubs in Europe, the Middle East, India, and China. The partnership is expected to attract over 100,000 additional visitors in 2025, generating USD 100 million in tourism revenue from a USD 2.5 million investment, yielding over 20x return annually. This aligns with President Muizzu's vision to diversify tourism.

The Maldives Marketing and Public Relations Corporation (MMPRC), operating as Visit Maldives, will launch a co-branded campaign with Liverpool Football Club (LFC) in April 2025. The campaign designates the Maldives as LFC's Official Tourist Destination Partner. The official launch is on April 2, 2025, during Liverpool's Premier League home match against Everton at Anfield Stadium. The campaign includes a three-month marketing effort across the UK, with over 100 London taxis displaying Maldives imagery, plus ads on buses, the London Underground, airports, and business class lounges, aiming to reach 76 million people. Visit Maldives will also engage LFC Supporters Clubs in Europe, the Middle East, India, and China. The partnership is expected to attract over 100,000 additional visitors in 2025, generating USD 100 million in tourism revenue from a USD 2.5 million investment, yielding over 20x return annually. This aligns with President Muizzu's vision to diversify tourism.

This story involves 1 source and may affect public understanding of tourism / marketing.