Liverpool - RajjeViyu

The Standard | 1 year, 2 months ago | positive

Tourism Victory! President Muizzu Unveils Historic Maldives-Liverpool Partnership at Anfield

President Dr. Mohamed Muizzu attended the Merseyside derby at Anfield on April 2, 2025, launching a multi-year partnership between MMPRC/Visit Maldives and Liverpool FC, making the Maldives the club's 'Official Tourist Destination Partner.' The partnership aims to leverage Liverpool's 200 million social media fans and 471 million TV audience. Visit Maldives began a three-month UK outdoor campaign on March 27, including 100+ branded taxis in London. Sustainability is a key focus, aligning with Liverpool's 'The Red Way' and Maldives' conservation efforts. Officials attending included Tourism Minister Thoriq Ibrahim, Sports Minister Abdulla Rafiu, and MMPRC MD Ibrahim Shiuree.

The Standard | 1 year, 2 months ago | positive

President Muizzu Eyes Football Future During Liverpool Training Camp Tour

President Dr. Mohamed Muizzu visited the AXA Training Centre in Liverpool, UK, as part of a Maldives tourism promotion campaign in collaboration with Liverpool Football Club (LFC). On March 13, 2025, the Maldives Marketing & Public Relations Corporation (MMPRC)/Visit Maldives announced a three-and-a-half-year partnership with LFC, designating the Maldives as the club's 'Official Tourist Destination Partner'. The partnership is projected to attract over 100,000 additional tourists and generate an estimated $100 million in tourism revenue in 2025. On March 27, Visit Maldives launched an outdoor campaign across the UK featuring over 100 London taxis, buses, and advertisements, reaching approximately 76 million individuals. President Muizzu was accompanied by Minister of Tourism and Environment Thoriq Ibrahim, Minister of Sports Abdulla Rafiu, and MMPRC Managing Director Ibrahim Shiuree.

The Standard | 1 year, 2 months ago | positive

Off to the UK: President Muizzu Embarks on Tourism Mission with Liverpool FC

President Dr. Mohamed Muizzu embarked on a visit to Liverpool, UK, to promote tourism through a partnership with Liverpool Football Club (LFC). On March 13, 2025, the Maldives Marketing & Public Relations Corporation (MMPRC)/Visit Maldives announced a three-and-a-half-year partnership as LFC's 'Official Tourist Destination Partner'. On March 27, Visit Maldives launched a three-month outdoor campaign across the UK with over 100 branded taxis in London, buses, and underground ads. During the visit, President Muizzu will tour the AXA Training Centre, meet Maldivian students, and visit Leeds University and Leeds Town Hall. Ministers will meet with Red Way and LFC Academy. The President is scheduled to return to Malé on April 5, 2025.

The Standard | 1 year, 2 months ago | positive

President Muizzu’s Vision Goes Global: Maldives to Launch Major Tourism Campaign with Liverpool FC This April

The Maldives Marketing and Public Relations Corporation (MMPRC), operating as Visit Maldives, will launch a co-branded campaign with Liverpool Football Club (LFC) in April 2025. The campaign designates the Maldives as LFC's Official Tourist Destination Partner. The official launch is on April 2, 2025, during Liverpool's Premier League home match against Everton at Anfield Stadium. The campaign includes a three-month marketing effort across the UK, with over 100 London taxis displaying Maldives imagery, plus ads on buses, the London Underground, airports, and business class lounges, aiming to reach 76 million people. Visit Maldives will also engage LFC Supporters Clubs in Europe, the Middle East, India, and China. The partnership is expected to attract over 100,000 additional visitors in 2025, generating USD 100 million in tourism revenue from a USD 2.5 million investment, yielding over 20x return annually. This aligns with President Muizzu's vision to diversify tourism.