BML, Mastercard and Visit Maldives Join Forces to Elevate Tourism Strategy
Bank of Maldives (BML) and Mastercard partnered to create a Tourism Insight Data Platform for Visit Maldives. The platform uses Mastercard's Tourism Insights to provide aggregated, anonymized data on tourist spending patterns. It aims to help stakeholders in the Maldivian tourism value chain with real-time understanding of visitor behavior. The platform builds on Visit Maldives' shift to analytical governance, including a recent Tourism Industry Insights Workshop. In 2023, Maldives welcomed approximately 1.88 million tourists. The tourism and fisheries sectors face climate risks. Mastercard is also Card Partner for Travel Trade Maldives (TTM).
Bank of Maldives (BML) and Mastercard partnered to create a Tourism Insight Data Platform for Visit Maldives. The platform uses Mastercard's Tourism Insights to provide aggregated, anonymized data on tourist spending patterns. It aims to help stakeholders in the Maldivian tourism value chain with real-time understanding of visitor behavior. The platform builds on Visit Maldives' shift to analytical governance, including a recent Tourism Industry Insights Workshop. In 2023, Maldives welcomed approximately 1.88 million tourists. The tourism and fisheries sectors face climate risks. Mastercard is also Card Partner for Travel Trade Maldives (TTM).
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Bank of Maldives (BML) and Mastercard partnered to create a Tourism Insight Data Platform for Visit Maldives. The platform uses Mastercard's Tourism Insights to provide aggregated, anonymized data on tourist spending patterns. It aims to help stakeholders in the Maldivian tourism value chain with real-time understanding of visitor behavior. The platform builds on Visit Maldives' shift to analytical governance, including a recent Tourism Industry Insights Workshop. In 2023, Maldives welcomed approximately 1.88 million tourists. The tourism and fisheries sectors face climate risks. Mastercard is also Card Partner for Travel Trade Maldives (TTM).
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