President Dr. Mohamed Muizzu visited Liverpool Football Club's AXA Training Centre in the United Kingdom as part of a Maldives tourism promotion campaign run with LFC. The visit follows a three-and-a-half-year partnership announced by MMPRC/Visit Maldives on March 13 designating the Maldives as LFC's Official Tourist Destination Partner, and a UK-wide outdoor advertising campaign launched on March 27.
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On March 13, the Maldives Marketing & Public Relations Corporation (MMPRC)/Visit Maldives announced a three-and-a-half-year partnership with LFC, designating the Maldives as the club's 'Official Tourist Destination Partner'.
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To amplify this initiative, Visit Maldives launched an extensive outdoor campaign across the UK on March 27.
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This collaboration is projected to attract over 100,000 additional tourists to the Maldives in 2025, potentially generating an estimated $100 million in tourism revenue.
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This collaboration is projected to attract over 100,000 additional tourists to the Maldives in 2025, potentially generating an estimated $100 million in tourism revenue.
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Earlier reports gave USD 100 million 27 Mar, 15:27 The Standard
The campaign features over 100 London taxis adorned with captivating imagery of the Maldives, complemented by advertisements on buses, the London Underground, major airports, and business class lounges.
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This strategic marketing effort is expected to reach approximately 76 million individuals, reinforcing the Maldives' status as a premier luxury travel destination.
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@MMuizzu visits the AXA Training Centre in Liverpool, United Kingdom, where he received a guided tour and observed best practices in football training and coaching.
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