Visit Maldives' March 2025 multi-year partnership with Liverpool FC, designating the Maldives as LFC's Official Tourist Destination Partner, is reporting early gains, with LED branding at Anfield during the Liverpool vs. Everton match and a UK outdoor campaign. The collaboration is projected to attract over 100,000 additional tourists and an estimated $100 million in tourism revenue in 2025.
One outlet so far Only The Standard has reported this among the sources we monitor. A gap in what we monitor, not proof that others did not report it.
During the Liverpool vs. Everton match on April 2, 2025, Visit Maldives branding was prominently displayed on LED boards at Anfield Stadium, reaching millions of viewers worldwide.
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With over 200 million social media followers and a cumulative TV audience exceeding 471 million per season, LFC offers unparalleled exposure.
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With over 200 million social media followers and a cumulative TV audience exceeding 471 million per season, LFC offers unparalleled exposure.
Word for word from the report in The Standard. Open the report
This collaboration is projected to attract over 100,000 additional tourists to the Maldives in 2025, generating an estimated $100 million in tourism revenue.
Word for word from the report in The Standard. Open the report
Earlier reports gave over 100,000 additional tourists 3 Apr, 00:07 The Standard
This collaboration is projected to attract over 100,000 additional tourists to the Maldives in 2025, generating an estimated $100 million in tourism revenue.
Word for word from the report in The Standard. Open the report
Earlier reports gave $100 million 3 Apr, 00:07 The StandardUSD 100 million 27 Mar, 15:27 The Standard
a comprehensive outdoor advertising campaign in the UK features over 100 branded London taxis, advertisements on buses, the Underground, major airports, and business lounges
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including a “Win A Holiday to Maldives” contest via the MyLFC Fan App, which garnered over 50,000 entries within a week
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When Visit Maldives announced its multi-year global partnership with Liverpool Football Club (LFC) in March 2025, some critics questioned the move.
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